Vuuch Renews PTC Partner Agreement

PTC and Vuuch have renewed their partnership agreement. As PTC dives head first into Social Product Development the relationship between the two companies gains strength. As an extension of this Vuuch will be attending the 2009 PTC User Conference that is just around the corner… Come check us out to learn more about the renewed PTC Vuuch relationship. 

Social media at the enterprise has certainly stirred things up and every day gathers more mind share.  While people have not defined a clear approach to ROI they do venture forward.  Two weeks ago I purchased a new laptop from Dell and got into a conversation with the sales person about the tools they are allowed to use.  What I found very interesting is she was not allowed to navigate to MANY different web sites and she had some limited IM capability, BUT SHE WAS ALLOWED TO USE FACEBOOK.  Her explanation was that many Dell employees have created groups within Facebook that they use to connect.  So if they know these people then why can’t they just email them?  At Vuuch we feel part of the answer is that with email you target individuals rather than a topic and then you push information you think they will want to know when you send the message.  With a social approach you publish within a topic are (What Vuuch calls context) and those people who have an interest, when they have an interest, can find your point of view. 

With Vuuch context or topics are defined by the deliverable the development team is working on.  These are Component design (CAD files) and specifications like Word or Excel files… and Vuuch takes this one step deeper because first we don’t manage the file and we allow the users to associate to a feature of the CAD file, a word or words of a Word document and the cells within an Excel file.  For example lets say a group of people are have a set of discussion between different selections within a CAD, Word and Excel file.  The team could use the Vuuch WEB portal to navigate to these discussions either by the file type, discussion topic or those involved.  Or if they wanted to see the ongoing discussions about the CAD file, then just open the CAD file and Vuuch will filter your discussions. 

If content is king then context is the killer application.